Pop superstar Lady Gaga and Crunchyroll are teaming up once again for a second Crunchyroll Loves streetwear collaboration in celebration of her Grammy-winning album Chromatica.
Pre-orders for the Crunchyroll Loves x Lady Gaga collection have now launched exclusively on the Crunchyroll Store and will end on November 8, 2022. A portion of the proceeds will be donated to the Born This Way Foundation — a non-profit organization co-founded by Lady Gaga and her mother, Cynthia Germanotta, with the mission to support youth mental health and work with young people to build a kinder and braver world.
The second streetwear collection will feature specially-designed artwork from musical artist McFlyy, alongside experimental treatments and design palettes. The full clothing lineup will consist of:
One black tee featuring a pink and black anime-inspired Lady Gaga on the back, and a glimpse of the artwork on the front.
One white and gray tie dye short sleeve tee with an anime-inspired Lady Gaga on the back with black and neon pink accents.
One white long sleeve tee featuring a greyscale Lady Gaga with neon pink Chromatica sleeve accents.
One black hoodie featuring a Lady Gaga glimpse in the front, Chromatica emblazoned on the sleeve, and pink and black anime-inspired artwork in the back.
One pair of fluorescent yellow sweatpants featuring anime-inspired artwork on the front and a neon pink Chromatica on the back.
One dark, acid-washed bucket hat with a white embroidered Chromatica patch.
One bright pink beanie featuring a futuristic geometric design and a black Gaga x Crunchyroll patch.
The Born This Way Foundation is also working with the Crunchyroll community to earn their Be There Certificate, created by Jack.org. It is a free, self-paced, interactive online mental health course that teaches fans how to safely, kindly, and confidently support others’ and their own mental health. Crunchyroll will be hosting a contest across its many social media channels, inviting fans to share a photo with their Be There Certificate. They will be encouraged to tag a friend in their posts and be entered to win the complete collection of Crunchyroll Loves x Lady Gaga merchandise.
Crunchyroll Loves is the in-house streetwear brand for the anime streaming company, which was first launched in 2018. Previous collections have included exclusive collaborations with Megan Thee Stallion, horror manga artist Junji Ito and punk band The Misfits, and many anime series such as JUJUTSU KAISEN, Demon Slayer: Kimetsu No Yaiba, and DARLING in the FRANXX among many others.
Source: press release
