Sword Art Online Progressive and Lawson To Have Collaboration Campaign

The upcoming Sword Art Online the Movie -Progressive- Aria of a Starless Night will have a collaboration campaign with Japanese convenience store franchise chain Lawson, which will begin on October 26 and run until November 8 or until stocks last.

Customers who purchase three campaign snack items will receive an original clear file. There are a total of three different designs, Asuna, Kirito, and Mito respectively. Each store will have a limited supply of 18 clear files available.

Meanwhile, customers who purchase a movie ticket set for 4,400 yen (US$38.67) will be entitled to a set of three mini-acrylic figures featuring Asuna, Kirito, and Mito. This movie ticket set is only available from October 1 to October 29. Customers can claim their mini-acrylic figures from January 25, 2022.

Finally, the Sword Art Online and Lawson collaboration will also include a giveaway campaign with a chance to win a 10,000 yen (US$87.78) Sword Art Online-themed QUO card. To enter the giveaway, customers will have to follow Lawson and quote, comment (#ローソン劇場版SAO), and retweet a tweet. The giveaway will start on October 26.

Aria on a Starless Night will premiere in Japan on October 30.


Source: Sword Art Online x Lawson

I’m a business owner based in Japan. I enjoy writing about anime, video games, and bits & pieces of Japanese culture.
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