COVER Corporation has announced that it will be opening its first overseas subsidiary, COVER USA, in North America. The company currently operates hololive production — a VTuber agency which includes the VTuber groups hololive, hololive Indonesia, hololive English, HOLOSTARS, hololive DEV_IS, and HOLOSTARS English.
COVER Corporation states that its main objective for opening its first location outside of Japan is because of “localization efforts to facilitate global expansion” and that it will “promote localization in various regions and challenge the global expansion of VTubers.” Moreover, it wants to expand and promote VTuber culture globally to “establish localized business environments” with tailored content provision and sales activities in each region.
By establishing COVER USA, COVER Corporation hopes to further utilize measures to expand the local VTuber community and create new business opportunities on-site. The company sees its expansion into North America as a “first step in accelerating the company’s global business and content expansion.” It will also continue to collaborate with the content of its VTubers and their community of fans.
Motoaki Tanigo, CEO of COVER Corporation, provided the following statement on the launch of the company’s overseas subsidiary:
COVER Corporation is actively striving to promote the culture of Japan-made “VTubers” phenomenon worldwide. Last year, we participated in over 20 anime conventions and successfully held a large-scale live concert in North America. We are excited to announce the establishment of our first overseas subsidiary to further bring awareness to the VTuber culture in North America. Through our North American subsidiary, we aim to expand our local PR efforts and business operations. We look forward to collaborating with various local companies in the future and are excited about the opportunities ahead.
In 2023, COVER Corporation held the first-ever hololive production concert “hololive English 1st Concert-Connect the World-“ in North America, collaborating and partnering with several international companies in the process. Hololive production also participated in 26 overseas events from April 2023 to December 2023.
Source: press release
