TRIGGER, Ado Team Up for Lotte Chocolate’s 60th Anniversary Video

Image source: Okuchi no Koibito Lotte Official Channel

Update: The 60-second version can now be viewed on YouTube:

Original: In February of 1964, confectionary company Lotte, which had been founded as a gum maker 16 years earlier, launched its first chocolate product: the Ghana Milk Chocolate. To celebrate the upcoming 60th anniversary of the start of Lotte chocolate, the company has gotten anime studio TRIGGER to produce a commercial featuring the upcoming new single from Ado, “Chocolat Cadabra.”

A 30-second version of that commercial, which will also have 60-second and “full” versions, is now available to watch on YouTube. The video is set in a chocolate factory and has three girls — one from the normal world, one from a world of magic, and the other from a world of science — as its main characters. 

TRIGGER’s Yoh Yoshinari (Little Witch Academia creator and director, Cyberpunk Edgerunners character designer, Gurren Lagann mechanical designer) directed the video and designed its characters, while Genki Kawamura (Your Name, Suzume, Fireworks) has planning and producer credits. Chiho Kiyota (Brand New Animal co-art designer) served as unit director and sub-character designer.

The 60-second version of the video will debut during the commercial slot for TBS’ CDTV Live! Live! 2 Hour Special program that begins airing on January 22 at 7 PM JST. The “Chocolat Cadabra” song will drop on streaming platforms on January 31 JST.

Source: Okuchi no Koibito Lotte Official Channel

Melvyn originally wanted to write about video games, and he did so for a few years starting from his college days. Now, he primarily focuses on anime-related content, although he also writes about games, light novels, manga, and VTubers sometimes. Some of his free time is spent self-learning Japanese. Every anime season, Melvyn looks forward to discovering new standout episodes and OP/ED animation sequences.
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