My Hero Academia Teams Up with HYPERFLY, NBALAB, and Crunchyroll for Fashion Collaboration

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My Hero Academia is teaming up with TOHO animation, Crunchyroll, the National Basketball Association, NBALAB, and HYPERFLY for a new collection of anime-inspired fashion streetwear

Exclusive items from the collaboration will debut at the upcoming NBA Con, which will be held in Las Vegas, Nevada at Mandalay Bay from July 7, 2023 to July 9, 2023. The full range of merchandise from this collection will launch later this fall.

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Through this latest collaboration, fans will see characters from My Hero Academia prominently featured on newly designed merchandise for nine NBA teams: The Los Angeles Lakers, Golden State Warriors, Chicago Bulls, Boston Celtics, Philadelphia 76ers, New York Knicks, Miami Heat, Dallas Mavericks and Portland Trail Blazers.

A selection of items from the collection will be exclusively available to purchase at NBA Con — an event that blends the interests of NBA players and fans into a celebration of the best of basketball culture. HYPERFLY’s initial collection will feature All Might on heavyweight T-shirts celebrating four teams: the Warriors, Lakers, Knicks, and Bulls.

In addition to purchasing exclusive merchandise, fans who visit the Crunchyroll activation space at NBA Con will be able to watch their favorite scenes from My Hero Academia

HYPERFLY’s retail launch will feature All Might on T-shirts, hoodies, and satin jackets. The product will be available for purchase this coming fall in the U.S. and Canada at the Crunchyroll Store, NBA Store, LIDS, HYPERFLY’s own website, and other approved vendors. Merchandise will also be available in Japan on the Japanese NBA Store.

Tickets to NBA Con are available on the event’s official website

Source: press release

William Moo is a freelance writer who has previously written for OTAQUEST and MANGA.TOKYO. He also contributes work to the website Yatta Tachi. He enjoys watching lots of anime every season and reading from time to time. You can follow him on Twitter @thewriterSITB.
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