Crunchyroll is partnering with global toy manufacturer Jazwares to distribute a variety of merchandise, toys, and collectibles based on numerous fan favorite anime properties. The new venture will kick off with an expansive suite of consumer products celebrating fandom across 18 anime series including Attack on Titan, Chainsaw Man, Jujutsu Kaisen, My Hero Academia, and Spy x Family.
The partnership will begin in Summer 2024, where Jazwares will distribute a vast selection of items such as authentic figures, playsets, vehicles, plush, costumes, and many more across mass retailers, specialty collector destinations, and Crunchyroll’s own platform.
Jazwares will focus and adopt a “for-fans, by-fans” portfolio approach to transforming various anime properties into authentic merchandise. The collaboration marks the company’s evolution into the anime space in multiple product categories and price points that deliver collectors and casual fans highly authentic, on-brand experiences.
Source: press release