Kadokawa’s EJ Anime Hotel & Narita Anime Deck Shopping Venue to Shut Down

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© MOSHI MOSHI NIPPON / © 2022 T/​K/​U2

Kadokawa has announced that it will shut down two of its anime-themed tourism businesses in its EJ Anime Hotel and Narita Anime Deck shopping venue. The EJ Anime Hotel will close on May 31, 2023, while the Narita Anime Deck, located at the Narita International Airport, will close on June 30, 2023. 

The company cites the businesses’ failure to attract a substantial amount of customers and secure expected profit margins. The EJ Anime Hotel opened in October 2020, but failed to increase its guest room occupancy rate during that time. Kadokawa lists the COVID-19 pandemic, the hotel’s far distance from the city center, and the expensive cost of its 33 guest rooms as reasons for its lackluster profits. 

The EJ Anime Hotel was located in Tokorozawa City in Saitama Prefecture, as part of the Tokorozawa Sakura Town facility. The facility is part of Kadokawa and Tokorozawa City’s collaboration project “Cool Japan Forest Vision,” which was created to attract foreign visitors to other areas of Saitama. The hotel itself features interactive designs all throughout its building, which includes event spaces, museums, and a gift shop selling original anime merchandise. 

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The hotel’s rooms were themed around various anime series, including most recently Backflip! and The Idolmaster Cinderella Girls. Other themed rooms were centered around series like KonoSuba – God’s blessing on this wonderful world!!, A Certain Scientific Railgun T, Bofuri: I Don’t Want to Get Hurt, so I’ll Max Out My Defense, Uzaki-chan Wants to Hang Out!, and Yuki Yuna Is a Hero. 

Meanwhile, the Narita Anime Deck opened in November 2019, as part of the Narita International Airport Terminal 2 main building. Its business was also affected by the COVID-19 pandemic in 2020. The shopping venue consisted of three total stores: a merchandise shop, a restaurant, and an entertainment cafe. The venue’s closure will likely affect the viability of Anime Tourism Association’s “88 Japanese Anime Sacred Sites to Visit” program, which was developed along with the store. 

Source: Animation Business Journal, Anime News Network

William Moo is a freelance writer who has previously written for OTAQUEST and MANGA.TOKYO. He enjoys watching lots of anime every season and reading from time to time. You can follow him on Twitter @thewriterSITB.
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