Hololive Teams up With FamilyMart

The collaboration campaign between popular VTuber group Hololive and Japanese convenience store franchise chain FamilyMart has kicked off its fourth installment. The new collaboration began on August 3.

The collaboration features limited edition Hi-Chew (a Japanese chewy candy brand) products available at FamilyMart nationwide. The newly designed Hi-Chew package will have a total of three designs featuring the hololive VTubers Himemori Luna, Inugami Korone, and Nekomata Okayu.

Each package will include three new flavors designed by Himemori Luna, Inugami Korone, and Nekomata Okayu respectively. Each individually wrapped Hi-Chew will feature illustrations of the respective characters with a chance to find a rare one.

Purchasing three of the campaign’s products will reward customers with a clear file of their choice. There are a total of four designs to choose from.

There will also be various original goods such as acrylic figures of Himemori Luna, Inugami Korone, and Nekomata Okayu, which will be available for sale at FamilyMart from August 18. Customers can purchase all three for 2,750 yen (US$25.24) or individually for 990 yen (US$9.09) each. Customers can also purchase a tapestry set featuring Himemori Luna, Inugami Korone, and Nekomata Okayu, for 3,850 yen (US$35.34).

Additionally, customers will be able to purchase an acrylic figure and clear file set featuring Himemori Luna and Nekomata Okayu for 2,200 yen (US$20.19).

Finally, the Hololive and FamilyMart collaboration will also include a giveaway campaign with a chance to win a 5,000 yen autographed QUO card that has been autographed. To enter the giveaway, customers will have to follow FamilyMart and quote and retweet this tweet.


Source: Hololive x FamilyMart Campaign Official Website

I’m a business owner based in Japan. I enjoy writing about anime, video games, and bits & pieces of Japanese culture.
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