AnimeLab, Funimation, Madman Entertainment, Wakanim, and Aniplex recently launched an “Anime Heroes for Aussie Wildlife” campaign in the wake of the recent Australian Wildfires. Crunchyroll joined forces with AnimeLab and matched donations up to $50,000 USD for the campaign.
After three months, the initiative raised over $190,000 USD to help wildlife in Australia.
Crunchyroll also announced 344 contributors from its community towards the effort.
The donations will go to Wildlife Victoria, a not-for-profit organization, that offers an emergency response service to the community to help with sick, injured, or orphaned wildlife.